TECNO Mobile has ranked for five repeated years among the TOP 6 brands on the African continent, marking another significant acknowledgement of the brand’s leadership in Africa.
Established in 2011, the Brand Africa 100: Africa’s Best Brands grades are the most authoritative review and exploration on brands and underlying businesses in Africa, based on a study by Geopoll across 28 countries covering all the five economic regions and analysis and ranking by Kantar and Brand Leadership.
Together they account for over 80% of the population and over 80% of the GDP of Africa. The 2021 survey was piloted between March and April 2021 and produced over 80,000 brand mentions and over 3,500 unique brands.
Since establishment, TECNO made a tactical decision to center on Africa. When the brand first entered Africa, its core strategy was to focus on sub-Saharan Africa, where cell phone saturation was very low and was mainly ignored by global cell phone producers.
The objective was to bring a cell phone that would suit African consumers and increase the lives of as many people in Africa as possible by bridging the digital gap through technology and revolution.
The brand as since then set many records that defines its success and attractiveness. To name a few, TECNO was the first to launch dual SIM cards in Africa over a decade ago to solve the expensive data-roaming problem and the difficulty of mobile connections.
TECNO was also the first to developed longer-lasting batteries that provided 72 hours of battery life to solve the power supply matters. The brand was the first to bring dark-skin camera solutions and the best Camera phone for the continent, which is now a recognized leader in this regard at global level.
After more than a decade of committment and consistency in Africa, the rewards are finally dropping in. Earlier in the year, Counterpoint Research ranked TECNO as Africa’s Top1 smartphone brand in 2020, affirming that TECNO made its breakthroughs in mobile photography technology and continued venture in the market throughout the pandemic despite a challenging year. And now, with Brand Africa’s new rankings, TECNO has once again come out tops, becoming a leading player in mid to high-end mobile brand segments in Africa.
TECNO brand spokesperson sharing that, “ We’re very honoured to be listed again amongst African’s Best Brands ranking this year and to be part of the key contributor to the progress of African business.
Shouldering African consumers’ trust and great support, we will keep the momentum to continuously unlock our best of contemporay products and technologies for consumers across Africa and inspire them to pursue a better life via mobile technology innovations.”